If you can’t bring the people to the mountains, bring the mountains to the people.
That’s the approach of Alpine-X and its ambitious plans to develop indoor snowsports resorts throughout North America. The company aims to provide an authentic alpine experience for beginners, competitive-level skiers, and boarders, while making participation inclusive, accessible, convenient and affordable.
The indoor snowsports concept is addressing some of the biggest hurdles impeding growth of the sport. According to Snowsports Industries of America’s “NextGen of Winter Participants Study,” the most common barriers to entry were cost and lack of skills or knowledge. The report found that nearly one out of five non-participants said they had simply never thought about snowsports, indicating that overall awareness might be an initial barrier to converting non-participants into participants.