What’s the inspiration behind Alpine X?

The Alpine-X mission is a commitment to the democratization of skiing. Our focus is on creating a wide range of experiences that can be enjoyed and shared by everyone, regardless of their background or skill level.  I view the hospitality and resort industry as leaders in diversity of teams and guests, but the industry traditionally has a lot of economic exclusivity.  At Alpine-X, we are intentional in our approach to create affordable and convenient experiences— including no-cost visits for underrepresented youth, adults and families.