Action Beyond the Screen: The Surging Demand for Action Sports Youth Programs in America

How a new generation of summer camps is redefining what it means for kids to get active, and the flexibility of both indoor and outdoor environments.
Indoor Skiing in the United States: An Untapped Market with Exceptional Return Potential

Alpine-X represents a rare convergence of proven business model, massive underserved market, favorable demographics, and defensible competitive positioning.
John Emery, CEO
Former CEO of Great Wolf Resorts, President of Interstate Hotels & Resorts
Beyond the Ticket: How Multi-Use Family Entertainment Developments Unlock Diverse Revenue Streams

As consumer preferences continue to shift toward shared experiences, developments that integrate entertainment, dining, retail, and community engagement will be the most adaptable and financially sustainable.
Indoor Ski Centers: Expanding Access, Affordability, and the Future of Elite Winter Athletes

The next Olympic medalist or X Games champion may not grow up near a resort or come from a ski family at all. They may carve their first turns indoors.
How Entertainment Districts and Indoor Snow Facilities Strengthen Communities – Financially and Culturally

Thoughtfully designed entertainment districts bring a vibrant culture and shared experiences that are not just amenities—they are foundational to thriving communities.
Training Beyond the Seasons: How Ski Teams and Clubs Are Leveraging Indoor Snow Facilities

Indoor snow won’t replace the big mountain experience, but it’s proving to be an essential tool in preparing the next generation of skiers and snowboarders for success on any slope.
The Rise of Indoor Ski Resorts: Year-Round Snow in Unexpected Places

Indoor ski resorts are bringing alpine experiences to cities worldwide, enabling skiing and snowboarding regardless of season or geography.
Virginia Tech | Alumnus John Emery ’86 Uses Business Skills for Snow Sports Venture

John Emery ’86, chief executive officer of Alpine-X, shares how the foundational business skills instilled in him at Virginia Tech have propelled his career. From scaling and growing Great Wolf Lodge, to his latest venture guiding the creation of an indoor snow sports facility in the greater Washington, D.C., metro area, he’s living out Ut […]
Our Plans for 2024
Alpine-X is excited about the future of our Indoor Snowsports Resorts! Here’s a brief look at our plans for 2024.