Austin’s hot climate is far from ideal for snowsports, making skiing and snowboarding an uncommon pastime for locals. However, new company Alpine-X is aiming to create new hobbies for one of Texas’ largest cities.
The Virginia-based business has plans to build at least two year-round ski resorts in Texas, one finding a home in Austin after signing a joint letter of intent. The planned resort will include areas designated for skiing, snowboarding, training and other related activities. For CEO John Emery, the expansion into Texas was an easy decision.
“Austin is entrepreneurial, collaborative and welcoming to all people,” Emery said. “It’s a perfect environment for our new brand of healthy, fun entertainment and our mission of bringing snowsports to everyone.”